Novakid supports a young Japanese entrepreneur to promote her sustainability project across the globe
Ema Hosoi is probably one of the youngest Japanese entrepreneurs. She is only 11 years old and is a student at an elementary school in Tokyo. When she was 10, she was impressed to see a bag that had been made out of snack packets which people would usually throw away. This got her interested in upcycling – giving “a second chance” to old things or rubbish which seem absolutely from the first sight.
